77% of high school seniors report alcohol is easy to get, if they wanted some.¹

About half (49%) believe parents can help “demystify” alcohol use by allowing children to experiment safely with drinking at home.

The only thing to “demystify” here is this false impression. While some states do in fact allow parents to serve alcohol to their own children inside their private home, this has the potential to send a mixed message. Parents must make it clear to their teens that underage drinking is unsafe, illegal, and dangerous.

At Home
In Your Community

Underage drinking and your college student

Alcohol consumption and college students

According to the 2021 Monitoring the Future Panel Study, alcohol consumption among college students has been level in recent years for the most part. In 2020, alcohol prevalence rates of 30-day use, 30-day been drunk, and binge drinking declined significantly in the early stages of the pandemic, but have rebounded from these historic lows in 2021.

Overall, the prevalence of college drinking over the past 30 years, measured as lifetime, annual, and past 30-day consumption rates continue to trend downward. Since 1991, lifetime consumption among college students has declined 15% proportionately, while annual consumption and monthly consumption are down 13% and 20%, respectively.

College drinking impacts everyone

According to the National Institute on Alcohol Abuse and Alcoholism, the first six weeks of a student’s first year in college are a vulnerable time for harmful and underage college drinking and alcohol-related consequences because of student expectations and social pressures at the start of the academic year. College drinking not only impacts the drinking student, but also those around them even if they choose not to drink.

Addressing low risk drinking with college students

For Parents: More information is available via’s “Parents You’re Not Done Yet” and The Substance Abuse and Mental Health Services Administration’s “Talk, They Hear You” campaigns. 


For Colleges: The Alcohol 101+ program provides students with the knowledge to make smarter decisions relating to alcohol.

Source: Monitoring the Future Survey, 12/2021

Use the campaign materials available below to help us keep alcohol out of kids’ hands.

Don’t serve teens.


Download directly

Print-on-demand library

Make your own custom print